We are Petbuddy Group

Sustainable brands that make pets happier and healthier

We grow sustainable pet food brands that do good for pets, pet parents and the planet.

What we're all about:

Love of pets

We're driven by passion and a mission to create a better tomorrow for our pets


We acquire and build brands that can become global leaders one day. Acquisitions allow us to rapidly enter new markets with a foothold


We climate compensate, sponsor animal shelters, and use recyclable plastics. We aim to be climate neutral by 2025

From factory-to-consumer

PBG is building the brands of tomorrow. Strongly influenced by the humanization and premiumization trends we acquire, integrate, and scale our brands on the right platforms across the globe. We leverage synergies in sales, distribution and production. By owning the entire value chain from factory to consumer we can control the quality of our products, keep margins healthy and offer great customer experience.

Our portfolio of brands:


All-natural, high-quality pet food, snacks and supplements for dogs from Sweden

Launched in Jan 2019


Science-based, all-natural supplements for dogs, cats and horses from Finland

Acquired in Oct 2021

Super premium, all-natural and vegan dog care products from Sweden

Acquired in July 2021


All-natural, high-quality dog supplements from UK

Acquired in Feb 2022

Little BigPaw

All-natural, high-quality pet food and treats from UK

Acquired in Sep 2022

Backed by pawesome investors and supported by purfect advisors we're building a team of superheros

We're lucky. That's right. We have super strong investors, A-level advisors, and pet care entrepreneurs supporting our cause. Now we're building a team of superheroes with a passion for pets and technology to help us take PBG to the next level

Annual General Meeting 2024

In this section, you can download essential documents for our upcoming Annual General Meeting.

  • AGM Notice: Access the official notice for the AGM, detailing the date, time, and location of the meeting, as well as the agenda and resolutions to be discussed.
  • Power of Attorney Form: If you are unable to attend the AGM in person, you may appoint a representative to vote on your behalf using our power of attorney form.

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